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Internet Big SIS JUICEEE
Justtt Juiceee

Presenter  //  Personality  //  Producer  //  Creative Strategist  //  Creative Consultant

ABOUT

THE HONEST SPILL

She goes by Juiceee, the extra E’s are intentional because everything she does hits extra. Born and raised in New York City, with Afro-Latina roots through her Mexican and Haitian heritage, Juiceee is the internet’s certified Juicy Big Sis and founder of JUSTTT JUICEEE ENT. Bicoastal by design, she moves between New York and London with the same electric energy she brings to every room she walks into.

230K+ followers. 6% combined engagement rate. Her content does not just travel, it lands. From sitting across from Alicia Keys on the red carpet at Tribeca Film Festival to brand activations that convert, to Juiceee & Friends events that sell out in 24 hours flat. Gymshark, ASOS, K18, Mielle, Shake Shack. When brands want to speak to culture, they call Juiceee. Her reach spans the US, UK and beyond.

Presenter. Producer. Creative Strategist. Cultural Connector. Her zone of genius is being the internet’s certified Juicy Big Sis, raw, unfiltered and always in her bag. Her niche is relatable lifestyle comedy that hits because it is real, the kind of content that makes people feel seen and keeps them coming back. Rare dual-market fluency across two of the world’s most influential markets, with a community that actually shows up. She is not building a following, she is building a movement. You cannot get the Juiceee without the Squeeze.

Not everyone’s cup of Tea, but Deffo Your Favorite Juiceee!

240K+Global Online Community
1.4MAccounts Reached
Instagram, past 90 days
3.1MPost Views
TikTok, past 90 days
80M+View History Across All Platforms
6%Combined Average Engagement Rate

CAMPAIGNS AND IMPACT

MANY FLAVORS ONE JUICEEE

Juiceee is not just a creator, she is a cultural connector. With a fiercely loyal community that actually shows up, she brings brands to life with authenticity, humor, and undeniable on-camera presence. Booking Juiceee is not just a campaign decision, it is a culture decision.

Star Filled Network
01
Star Filled Network
Celebrity Collaboration • Community Crossover

My community is a collaborative effort. One of the things that sets me apart is my extensive network of celebrities and industry leaders that I actively collaborate with, making my channels the ultimate hub for crossover moments. From actors to artists to cultural icons, when the biggest names want to connect with a real engaged community, they come to Juiceee. A prime example is my ongoing content collaboration with acclaimed actor Jimmy Akingbola, bringing his world and my community together for authentic moments that resonate far beyond the screen.

THE BRIEF

Build authentic crossover content connecting celebrity talent with an engaged digital community

THE APPROACH

Created organic collaborative content featuring Actor Jimmy Akingbola bringing two audiences together naturally

THE RESULT

Viral crossover moment reaching combined audiences across platforms

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Presenting and Hosting
02
Presenting and Hosting
Live Events • Brand Activations • MC

With a natural command of the room and a presence that connects with every crowd, Juiceee has hosted and presented at sell-out events across London. From brand activations to panel discussions, she brings energy, wit, and warmth every time she steps on stage or in front of a lens.

THE BRIEF

On-camera talent and hosting for brand activations and media events

THE APPROACH

Junket interviews, VIP hosting, crowd engagement, and voxpop interviews bringing brands to life on camera

THE RESULT

Consistent on-camera delivery across major brand activations and red carpet events

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Immersive Brand Experience, R&B Slow Jams Malta
03
Immersive Brand Experience, R&B Slow Jams Malta
Brand Experience • Travel Content • Live Coverage

Selected as a content creator for the iconic R&B Slow Jams Malta brand trip. Juiceee documented the full experience from arrival to final night, creating aspirational travel content that captured the spirit of the brand and had audiences wanting to be right there with her.

THE BRIEF

Create immersive brand experience content for an exclusive international brand trip

THE APPROACH

End-to-end content creation and coverage of the Malta experience with authentic lifestyle storytelling

THE RESULT

High engagement brand trip content delivered across multiple platforms

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Product Reviews
04
Product Reviews
Authentic Brand Testimonials • UGC

Juiceee's product reviews hit different because they are genuinely honest. Her audience trusts her take because she only backs things she actually believes in. Whether it is a haircare treatment, a fashion find, or a lifestyle product, her reviews drive real consideration and conversation.

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WHO'S IN THE ROOM The audience that shows up

GENDER

84%Female
16%Male

AGE BREAKDOWN

18 to 2417.1%
35 to 4430.8%
45 to 548.2%
55 plus1.9%

TOP LOCATIONS

United Kingdom5.8%
South Africa2.2%
Canada1.9%
Australia1.0%

Analytics period: Feb 19 to May 20 2026, 90 days

Core Audience: The New Adults

The New Adults aka Millennials and Gen Z. A community of authentic go-getters who know how to work hard and play harder. They are real, they are engaged, and when Juiceee speaks, they listen. Vibe attracts tribe and this tribe shows up.

CONTENT THAT DOESN'T JUST TRAVEL FAR it lands with intention
Justtt Juiceee on YouTube

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JUICEEE AND THOUGHTS

THE SPILL

Thoughts, stories and everything in between. Read the latest from Juiceee on Substack.

Culture
Why Authentic Content Always Wins

The internet can smell fake from a mile away. Here is why leaning into your truth is the most powerful content strategy you will ever use.

Read More
Community
Building a Community That Actually Shows Up

Sold out in 24 hours. Here is what I learned about community, trust and why showing up for your people first changes everything.

Read More
Creator Life
The Honest Spill on Being a Creator in 2025

Nobody tells you how hard this actually is. The wins, the walls, the lessons, the comebacks. Let us talk about all of it.

Read More
View All on Substack
LETS HYDRATE THE CULTURE

TOGETHER

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